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Resources > Trade
Show Tips
Measuring Trade Show Results
Once you return from a trade show it is important to measure
the success of the trade show. This information can be used
to report to management the effectiveness of the show and
to improve exhibit performance for future shows. Success can
be measured by the return on objectives set, and also by the
return on investment. The following worksheets can help you
to evaluate your company's performance at all your trade shows.
Visit Skyline.com to read the following topics:
Measuring
results worksheet (MS Word)
10 things you can measure
Ask for a show audit
Use Audits To Improve Exhibit Performance
Report Your Audit Results
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