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Successful Trade Show Marketing Strategies – Free Seminar
Now, more than ever, your trade show marketing program must
generate sales and profits.
Successful Trade Show Marketing Strategies helps you
get results by revealing the essential aspects of a successful
trade show program.
What you'll learn at the Skyline seminar, Successful Trade Show Marketing Strategies:
Trade Shows and Events – Your Strategic Choice:
- Powerful statistics that help justify your trade show
program
- The surprising size and strength of the trade show industry
- Trends driving change in the trade show industry
Setting Measurable Objectives:
- The four core trade show objectives and reasons for exhibiting
- How to create more effective objectives
- How to calculate 5 popular measures of success
Selecting Shows and Spaces that Work
- Understanding show choices – horizontal, vertical, regional, national
- Best sources for finding new shows
- Booth spaces to seek and to avoid
Exhibit Design – Selective Attraction
- Designing your exhibit for maximum impact and functionality
- How your objectives dictate your exhibit shape
- See examples for good and bad exhibit design – and find out why they succeed or fail
Promoting Your Participation – Before/At/After
- Why promotions are essential to greater success
- 3 elements of a successful pre-show promotion
- The rule of at-show and post-show promotions
Staffing the Show
- How to select booth staffers who will get more leads and better represent your company
- The 6-step process to successful booth staffing
- How to take leads field sales reps will follow up
You will also see many examples of successful exhibit solutions
in a variety of sizes – from portable displays to massive islands
– as well as effective trade show graphics that target specific
audiences. Attend this seminar and make your trade show profits
soar!
Who Will Profit From Attending:
- Marketing, Sales & Advertising Managers
- Directors & Vice Presidents
- Presidents, Owners & CEOs who want more from their
trade show investment
- Innovative Trade Show Managers
- Ad Agency Designers, Principals,
Creative & Production Managers with clients that exhibit
City Listings and Scheduled Dates
T.B.A.
These seminars are free, but seating is limited. To register, or for more information, please email info@cummingsmitchell.com or call 613 820 2550 ext: 204
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