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Resources > Budgeting
Guidelines
Nine reasons for renting trade show exhibit
1.Rental provides the flexibility to bend with the prevailing
winds without abandoning long-term goals.
2. Rentals allow exhibitors to change their look from show
to show or to reinvestment their brands as their product focus
shifts.
3. Good rentals help maintain a cutting-edge appearance in
the short term without making huge capital investments that
could haunt a company down the road.
4. A rental costs 25-35 percent of a similar built-to-own
booth. Graphics cost about 20 to 40 percent of a typical rental
price. Since clients usually buy and reuse graphics, those
renting for multiple shows can often cut those costs considerably.
Given those figures, three or four rental exhibits cost roughly
the same as buying a comparable exhibit.
5. Rentals allow exhibitors to be a little braver. You can
take a risk and do something different.
6. Combination rental and custom options provide flexibility.
More and more people are seeing rental as a cost-effective
way to enhance a booth property they already have.
7. As companies attend more shows, it's almost inevitable
that two shows will run back-to-back or at the same time.
It doesn't make sense to buy a new exhibit.
8. A company may attend numerous shows with its own booth
but once a year wants to do something dramatic at the industry's
premier event.
9. Rentals can open the door to new exhibitors. The prospect
of buying a booth can discourage first time exhibitors. A
rental can help make their first outing both affordable and
productive.
(Exhibitor Magazine, September 2001)
For more information on rental
options contact Cummings
Mitchell.
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