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Resources > Budgeting
Guidelines
Maximize your investment
Everyone is concerned about the total cost of ownership for
almost everything purchased these days. Exhibit properties
are no exception. Studies show that 27% of a typical trade
show budget is for non-productive expenses such as freight,
labor and storage.
We advocate redirecting some non-productive expenses to productive
marketing investments by considering options such as these:
- Reducing freight costs by using lighter weight structures
and graphics.
- Using flexible truss systems so that the structure becomes
the architecture upon which you hang interchangeable graphics
to economically and efficiently execute changes to your
messages, themes and product information.
- Reducing your setup costs by using exhibit designs and
structures that are easier to install and dismantle.
- Reducing your costs by taking advantage of pre-order discounts.
- Renting versus buying if you only participate in two or
three shows a year or exhibit overseas only once or twice
a year. And consider renting versus buying specific elements
such as double-deck structures if you only use them once
or twice a year.
- Considering the financial impact of budgeting your display
structure as a capital or operational expense.
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